Mark C. Rohr
Chairman and Chief Executive Officer
Dear Stakeholders:
We aspire to be recognized as a top-tier company in everything we do.
That means, first and foremost, we must be successful as a business. To achieve this, we need to be strong enough financially to weather the ups and downs of a volatile, unpredictable global marketplace. We need to be an industry leader that moves quickly to market with differentiated, innovative products and delivers real value to our customers. We need to have a solid strategy for profitable long-term growth.
What, you might ask, does this have to do with sustainability?
My answer: Everything.
Sustainability is good business
Operating safely and efficiently while protecting our environment cannot be separated from business success. Particularly for a chemical company like Celanese, these are table stakes. We work hard in these areas because it is the right thing to do, but we also know that we cannot sustain any level of business success if people are getting hurt, resources are being wasted or the environment around us is being harmed. This is a simple fact.
Sustainability is good business. A safe workforce is a productive, empowered workforce. A community that knows we have the wellbeing of its citizens foremost in our mind is an important partner in our success. And most initiatives to reduce energy use, raw material consumption and environmental impact also contribute to significant cost savings for our company.
One sustainable Celanese
An important priority here at Celanese is to operate as one global company, working in cross-functional, multi-regional teams to pursue and achieve our goals. When we leverage our considerable collective talents, expertise and capabilities, we eliminate redundancies, maximize value and accelerate the progress we can make across the enterprise. Opening clear lines of communication, sharing information and best practices, working together toward common goals—while preserving each business unit’s and region’s ability to meet its unique challenges—are fundamentals that translate into competitive advantage.
We're working together to grow sustainably by improving continuously and offering solutions that make a difference, for our customers and the world.
We are applying this “one Celanese” approach in an increasing number of sustainability and corporate social responsibility initiatives. From our global Safety Change Agent initiative to product stewardship processes; from energy management strategies to the highly successful Celanese Global Impact Week philanthropic initiative, we are proving to ourselves and the world what we can accomplish when we work together.
Celanese employees around the globe sponsor social outreach efforts and volunteer more than 10,000 hours of community service; they also contribute nearly $2 million in funding to support programs such as the Outstanding Engineering Scholarship Program in China, Project Lead the Way in the United States, and Junior Achievement in Europe.
Bringing sustainability to life
We are bringing sustainability to life at Celanese by operating efficiently and responsibly. Even more important, our innovative products and technologies bring sustainability to life for millions every day, dramatically increasing the positive impact we have as a company on the world around us.
Our emulsions and acetyl intermediates products make paints and coatings safer and more environmentally responsible for the consumer. Our EVA copolymer products optimize the performance of photovoltaic panels in solar energy applications. Our engineering polymers offer superior performance-to-weight ratios that contribute to higher fuel efficiency and lower carbon impact in transportation. Our new TCX® Technology is a low-cost alternative for producing fuel-grade ethanol. These are just a few of the countless ways Celanese products are an integral part of a sustainable world.
A top-tier culture
We exceeded our five-year environmental intensity goals for 2005–2010 and promptly set new, even more aggressive goals for 2015. But to Celanese, sustainability is about much more than metrics. It’s about how we think, how we operate and how we grow. Being a top-tier company is about continuing to build a top-tier culture—empowering our employees to collaborate and innovate to drive continuous improvement across the organization and bring new solutions to the marketplace.
We are committed to doing just that.
Sincerely,
Mark C. Rohr
Chairman and Chief Executive Officer
Celanese Corporation